Valuable contents, be they images, texts, videos, are the masters online. But if you believe that their success is determined only by creativity, you are very wrong: design and programming are fundamental, both on social networks and in content marketing . For this reason, it is equally essential to have a good editorial plan.
Thanks to the editorial plan (or editorial calendar) you will be able to plan and study your future publications, obtaining advantages in terms of the quality of the published content and above all work optimization, avoiding having to plan day by day.
But let's start from the basics: what is it and how is an effective editorial plan created?
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Editorial plan: what is it?
The editorial plan is a content planning document to be published on a certain communication medium. In particular, you can have a social editorial plan, a blog, newsletters, etc.
It provides information with various levels of depth on the content, such as text, images, other media, etc, and is useful for giving an overview and medium / long term to the work of content marketing.
Ok, its function is quite simple and should be clear by now: but how is it created?
How to make an editorial plan
Making an editorial plan can be very simple or very complex, depending on your needs, the purposes and media for which you are creating it, and the tool you choose to use.
Regardless of the specific instrument or method, however, the fundamental focus is that of the advance decision.
For example, if you have a blog and decide to plan the publication of content for the following month, then at the beginning of the month you will have to roll up your sleeves and try to calmly plan everything you are going to publish.
The first thing to establish when you Philippines Photo Editor decide to create an editorial plan is the level of detail that will be needed: will an idea of the topic be enough, or will you have to specify the title, images, etc?
Based on this you can decide what to use among the various tools available: they range from the classic Excel sheet to productivity platforms such as Trello , which with power-ups allows you to transform simple lists into real calendars (an example of a plan editorial with Trello is visible in the image above).
Finally, you can use specific tools for automatic programming on social networks, as we will see later.
Editorial plan - example for download
example editorial plan
As you can see in the editorial plan example above, which you can download and use for your channels, an image like this is also okay on which you can simply write the content you will publish.
It should have a more or less broad vision depending on your needs, a 3-month editorial plan can be fine for example if your purpose is only to put placeholders to remind you of the topic you are going to talk about, while a monthly editorial plan or even weekly may be more suitable for collecting the finished and detailed content, ready for publication.
You will have to choose which tool to use also based on this, i.e. the level of detail you want to pursue.