Is there a more powerful storytelling resource than film? Video's ease of explaining complex concepts and conveying a variety of emotions may explain the fact that by 2020, online video is expected to account for more than 80% of all consumer Internet traffic . One of the most compelling and illustrative techniques for using video to support your business is whiteboard animation . Learn what this method is all about and learn some pro tips for creating whiteboard videos that will give your brand huge exposure and conversions . What exactly is a whiteboard animation video? The most prominent feature of a whiteboard video is that it simulates being created in front of an audience . In the background, we see a solid white screen, the "board" is usually filled with drawings, diagrams and text "on the spot" with a hand holding a pencil or marker. This effect is now often reproduced digitally. See how here! Because they show concepts to audiences graphically, whiteboard animation videos are one of the best video marketing techniques for explaining difficult concepts or showing the complexities behind a particular product or service in a simple and fun way . For this reason, whiteboard animations complement the company's new product launches, explanations of specific qualities or features, and even user manuals.
Best Tips for Making Killer Whiteboard Videos 1. Focus on your story Whiteboard animation is the story! A great script is the backbone of a great whiteboard video. But writing it doesn't have to be complicated : there's a very simple three-step rule to help you with the process of writing a video script that involves a character (your product!) who needs to solve a problem. This is called the classic script structure. The first moment: what? At the beginning of the video, show the audience the problem your product solves. This will be relevant content that your target audience can perceive, meaning it will grab their attention quickly so they industry mailing list keep watching. Second Moment: How? How does your product solve the problem? The best way to show this is to be detailed and explanatory without getting too technical. Third Second: Why? Here you can fully brand your video by showing your logo and your best selling side. Tell your audience directly why your product is the best solution to the problem you ask. Voila! Now that you have your script ready, it's time to dive into its character. 2. Make your characters real Recognition is critical for viewers to interact with your videos . That's why portraying believable characters is basic and not as easy as it seems. To successfully accomplish this task, you can rely on your buyer personas for inspiration, using an archetypal persona to portray a target audience with a single personality .
Sketching out the attributes of your buyer persona without staring at a blank screen for long periods of time can be tough, but with guidance on these buyer persona questions, the task is much easier! 3. Keep the fundamentals... When looking for whiteboard animation videos, you may find that some are not as easy to understand as you might expect. The temptation to make a video super original can backfire if the message isn't clear enough because too many changes have been made to the original structure and aesthetic . To make a whiteboard video a whiteboard video, some specific characteristics need to be found: Your video background must be white . Yes, my friend! It may sound odd when you have millions of colors to choose from, but a whiteboard background will orient your audience towards the type of video they will watch. Putting it in context will help them better understand what it's about and reduce the chance of false expectations (which is often the reason for dropping a video before it's over). Drawings must be simple . Remember that the whiteboard animation will reproduce the effect of the sketch on the screen, so don't use too much color or 3D graphics because it will look weird. Hands are important . The doodle hand holding a marker or pencil is the third key component of a whiteboard video. Don't forget it! Hands are very important in whiteboard animation. 4. ...but have fun! Once you've recreated the basics properly, you can get creative with a few other things! Black and white, adding a little color here and there will help you highlight important aspects of your video . If you're willing to play with colors, it's best to do so with your branding palette , the advantage of this is that you can also brand your videos. Regarding characters, you can also animate them - yes, even though they are technically "drawn" on the screen! This will make your videos come alive and help retain your audience. As you can see, the whiteboard animation is all about balance ! If you enjoy creativity while keeping the fundamentals, it's fun to see how the end result is: 5. Keep everything in touch Smooth video produces a professional end result and will help your viewers enjoy a seamless viewing experience . While you can "clean the whiteboard" when you think it's necessary, be sure to do it as little as possible. Ideas are always connected, so the ideas that make up your video can and should be.
Whiteboard videos with associated drawings illustrate easy-to-understand ideas , which you can follow with the explainer videos below. Although the voiceover is not in English, you can even grasp the main idea! That's how easy it is to understand concepts with a good whiteboard animation. How complicated is this process? The best way to make a whiteboard video look top-notch is to find a professional video company to help you through the process. You'll have a dedicated team of writers, designers, animators, editors and more to help and evaluate you every step of the way. So you'll increase your return on investment and end up with professional-quality video that you can use for years to come. However, if you can't do that right now, you can choose an easier way. Even though digital is the newest thing and it offers endless possibilities, the easiest way to make a whiteboard video is to draw everything live, by hand, or pre-draw and cut the whole thing and then present your illustrations on screen one by one . Whichever method you choose, make sure you enjoy the process and the end result doesn't last longer than 90 seconds . Remember, people's minds are pretty restless (especially on the internet!), so make a neat video to make sure they don't get distracted and leave. All in all, what do you think? We say making whiteboard animation videos can be fun! Along the way, you can get creative and learn tons of new things, including video production and your own business and branding. What could be better? We hope you enjoy it as much as we do and end up with a super professional video that will help you generate leads, drive conversions and increase sales.