Emails have been around for 50 years as of this year, but in the beginning it was just plain text emails. The idea of email marketing originated in 1978, but it wasn't until the 1990s that HTML email became a thing. In the early days of email marketing, email spam was a common annoyance and email clients used many different filters to help block spam. One of these filters blocked emails containing all images. As far back as 2007, Mailchimp discovered that using a giant image in your email could block your email and increase your bounce rate by up to 23%. As email marketing has evolved, so have spam filters. These days, an all-image email won't necessarily get marked as SPAM to you, but just because you can create all-image emails doesn't mean you should. I think it's time to have an honest conversation about the emails with all the images to address the reasons for and against them.
And while we're at it, we'll see how easy it can be to convert some image-only emails to live text emails. Let's evaluate emails containing only images Benefits "What do you mean, there are benefits to all-image emails?" " you ask. Well, there is. Image-only emails are no longer the email faux pas they used to be. In fact, switching things up and sending an image-only email when you normally send live text emails can increase your E-Commerce Photo Editing Service engagement. Anything new is likely to rouse your subscribers. But there are other things that make all-image emails the preferred choice for some companies. Maintain Brand Styles If you work for a brand that is very specific about the brand styles used, then all-image emails are probably the way to go. You can make sure the fonts are correct everywhere. And you can ensure that all branded styles are maintained in all email clients.
With image-only emails, you don't have to worry about the email breaking as much as you do with a live text email. Visually impactful Personally, I don't believe that much because I think you can create visually impactful emails without resorting to all-image emails. But there are some things you just can't do everywhere with live text email (but not much if you have a great email developer). ReallyGoodEmails is full of great ideas for emails and a lot of those emails are made up of images because, honestly, they look really good. Cheaper Some people will say that all-image emails are cheaper because you don't have to pay a designer and developer. (In some cases, I'm pretty sure these companies don't even use a designer). You can create the images in your favorite photo editing program, then save them and put them directly into your ESP.